Most Important SEO Tools

SEO has many tools that can be used in a number of ways to enhance webpage ranking in search engine result pages.Among them the most important SEO tools are listed below:

1. Google Analytics : 

No tool is there to help you analyze your website's visitors and in which way they interact with your website. Google analytics provide you such analysis tools which allow you to understand those numbers which matter most.

    

     2.  Google Search Console:

Google Search Console allows you to get data, tools and diagnostics for a healthy Google friendly site.

     3.  MOZ:

MOZ is a suit of tools that helps you in a number of ways to analyze your website. Below are the tools included in MOZ:

• Open Site Explorer is a back-link analysis tool with helpful metrics approximating link equity.
• Followerwonk shows data on Twitter.
• MOZ-Local lets you see the state of website and is the first place you should go when you first start local SEO on a site.
• MOZ-bar is a browser toolbar that lets you examine page authority and domain authority.

     4.  Google Keyword Planner

It helps you to examine they google search query for hundreds of keywords in a second. It is also known as Adword Keyword Tool.

Google wants to rank website based on facts not links

THE internet is stuffed with garbage. Anti-vaccination websites make the front page of Google, and fact-free "news" stories spread like wildfire. Google has devised a fix – rank websites according to their truthfulness.

Google's search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher. This system has brought us the search engine as we know it today, but the downside is that websites full of misinformation can rise up the rankings, if enough people link to them.

A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system – which is not yet live – counts the number of incorrect facts within a page. "A source that has few false facts is considered to be trustworthy," says the team (arxiv.org/abs/1502.03519v1). The score they compute for each page is its Knowledge-Based Trust score.

The software works by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Facts the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings.

There are already lots of apps that try to help internet users unearth the truth.LazyTruth is a browser extension that skims inboxes to weed out the fake or hoax emails that do the rounds. Emergent, a project from the Tow Center for Digital Journalism at Columbia University, New York, pulls in rumours from trashy sites, then verifies or rebuts them by cross-referencing to other sources.

LazyTruth developer Matt Stempeck, now the director of civic media at Microsoft New York, wants to develop software that exports the knowledge found in fact-checking services such as Snopes, PolitiFact and FactCheck.orgso that everyone has easy access to them. He says tools like LazyTruth are useful online, but challenging the erroneous beliefs underpinning that information is harder. "How do you correct people's misconceptions? People get very defensive," Stempeck says. "If they're searching for the answer on Google they might be in a much more receptive state."

How to improve brain performance for exam preparation

5 Astonishing ways to harness the power of your Brain

1. Walk Before An Exam

It’s been proven that exercise can boost your memory and brain power. Research conducted by Dr. Chuck Hillman of the University of Illinois provides evidence that about 20 minutes exercise before an exam can improve performance.

2. Speak Out Loud Instead of Simply Reading

Although this may make you look a little crazy, give it a go! You will be surprised how much more you can remember when you’ve said it out loud. Warning: Don’t try this in a crowded library!

3. Reward Yourself With A Treat

There are many ways to integrate a reward system into your study habits. Here’s a simple way to motivate yourself to study with Gummy Bears:

4. Teach What You Have Learned

The best way to test if you really understand something is to try to teach it to someone else. If you can’t get anyone to listen to you explain the Pythagorean Theorem, why not teach a class of stuffed animals!

5. Create Mental Associations

The ability to make connections is not only an easier way to remember information, but it’s the fuel of creativity and intelligence. Steve Jobs famously said “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something”.

Mind Maps are an easy way to connect ideas by creating a visual overview of different connections. Read more about the benefits of using Mind Maps to learn here.

10 Basic SEO Tips To Get You Started

10 Basic SEO Tips To Get You Started

Every business with a Web site should make Search Engine Optimization -- trying to get your site as high up as possible on Google and Bing search-results pages -- a part of their growth strategy.

At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site.

While intense SEO can involve complex site restructuring with a firm (or consultant) that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking.

All it requires is a little effort, and some re-thinking of how you approach content on your site.